Purpose and overview
A Marmel.AI project page is designed to help visitors quickly understand what you are creating, why it matters, and whether they want to follow or support it. Some elements appear directly on the project card and influence the first impression, while others provide deeper context for supporters who want to learn more.
When preparing your project, focus on clarity, honesty, and realism. Clear structure and thoughtful presentation help build trust, attract the right audience, and set correct expectations from the start.
Project title
The title appears on the project card and is often the first thing visitors see. It should be clear, recognizable, and honest, sparking curiosity without being misleading.
The project title should clearly state the name of the project and, where relevant, indicate whether it is an episode, season, spin-off, or another distinct creative part of a larger work. This helps visitors immediately understand what they are looking at.
Titles are limited to a maximum of 64 characters. Use concise, descriptive naming rather than abstract or vague phrases.
Examples of effective titles include: “Echoes of Mars: Episode 1”, “Nightfall: Season 2”, or “City of Glass (Short Film)”.
Genre selection
Each project must be assigned a single primary genre. The selected genre should represent the core identity of the project and set clear expectations about tone, style, and audience.
Choose the genre that best reflects how viewers would naturally describe the project, not secondary elements or edge cases. If the project blends multiple styles, select the genre that most strongly defines the viewing experience.
Genre selection helps visitors discover your project and decide quickly whether it matches their interests.
- Comedies - Humorous films designed to entertain and provoke laughter.
- Animation - Animated content featuring illustrated characters and stories.
- Horror - Films that evoke fear, suspense, and supernatural thrills.
- Science Fiction - Stories exploring futuristic concepts, space, and technology.
- Drama - Character-driven stories with emotional depth and realism.
- Thrillers - Suspenseful narratives filled with tension and unexpected twists.
- Action - High-energy films featuring stunts, combat, and explosive set pieces.
- Adventure - Exciting journeys, quests, and exploration across bold new worlds.
- Crime - Stories of investigations, criminals, and law enforcement.
- Mystery - Mystery-driven plots full of clues, suspense, and the unknown.
- Fantasy - Magical worlds, mythical creatures, and supernatural elements.
- War - Stories set during military conflicts and historical battles.
- Family - Wholesome content suitable for viewers of all ages.
- Historical - Stories rooted in real eras, events, and historical figures.
- Documentary - Non-fiction films exploring real events, people, and topics.
- Aliens - Extraterrestrial encounters, invasions, and life beyond Earth.
- Dance - Movement-driven stories celebrating dance and choreography.
- Medieval - Knights, castles, and tales set in the Middle Ages.
- Western - Frontier tales of outlaws, gunslingers, and the Old West.
- Racing - High-speed competition on tracks, roads, and circuits.
- Mockumentary - Fictional stories told in a documentary style, often comedic.
- Sport - Stories of athletes, competition, and the thrill of the game.
- Musical - Stories told through song, dance, and musical performance.
Project brief
The brief description is shown on the project card and in previews. It is limited to 250 characters and may be truncated in some views.
Use this space to clearly explain what the project is about and why it is interesting. Avoid backstory, production details, or technical explanations. The goal is to help visitors quickly decide whether they want to click and learn more.
- “A short sci-fi film exploring memory loss through the eyes of an aging astronaut on his final mission.”
- “A dark crime thriller following a rookie detective uncovering corruption in a seemingly quiet coastal town.”
- “An animated family short about a shy robot learning friendship in a world built for humans.”
- “A documentary capturing the final season of a local football club fighting against relegation.”
- “A psychological horror film where a grieving mother begins receiving messages from her abandoned house.”
- “An action-adventure series about a courier navigating a lawless megacity after the collapse of central government.”
Featured media
Each project must include at least one media asset that appears on the project card. Visitors can hover or swipe through all uploaded card media.
Media is displayed at a consistent height. Landscape or portrait orientation does not affect visibility, but clarity, framing, and composition are important.
After uploading, media items can be reordered to control their display sequence. You can also mark one item as the primary (title) media, which will be shown first on the project card and in listings.
Featured Media - Movie title image
The title image represents your project visually. It should clearly display the project title and reflect the tone of the work.
Good title images are readable at small sizes, have strong contrast, and avoid clutter. Poor title images are blurry, text-heavy, or rely on details that are hard to see on a card.
Campaign Type - Audience vs Funding
This is where you choose whether your project is an audience (announcement) campaign or a funding campaign.
Audience campaigns focus on building visibility and subscribers without collecting payments. Funding campaigns allow supporters to contribute financially to support production.
Funding amount and duration (funding campaigns)
When setting a funding goal, estimate the real cost of delivery. Consider production time, number of people involved, equipment or software costs, locations, and post-production needs.
It is often better to start with a smaller, achievable goal and expand later if needed. Many creators choose to split larger projects into multiple episodes or stages: raise funds, deliver the content, then launch a new campaign.
New creators have a maximum campaign limit of $10,000. This limit may increase over time as you successfully deliver projects.
Pledges
Pledges define how supporters can contribute financially to your project and what they receive in return. A clear, well-structured pledge system helps supporters quickly understand their options and choose a level that matches their interest and budget.
Each pledge represents a single contribution tied to clearly defined recognition, access, or deliverables. Creators should design pledges that are simple, transparent, and realistic to fulfill within the scope of the campaign.
At least one pledge is required for funding campaigns. All pledges should be designed to be deliverable within the campaign's defined scope and structure. The maximum pledge amount is $1,000.
What to offer in pledges
It's up to you as a creator to decide what you offer in your pledge tiers. The best pledges provide clear value to supporters while remaining realistic for you to deliver. Here are common pledge types we recommend:
- Thank-you credits (closing) - The supporter's name appears in the end credits. Low effort to deliver, high emotional value. Works at any budget level.
- Thank-you credits (opening) - The supporter's name appears in the opening credits. More prominent visibility, typically reserved for higher tiers.
- Ad placement - A supporter's brand, product, or message appears within the project as an in-scene placement or dedicated mention. Characters may use or interact with a product, wear an outfit featuring a logo, or display branded items in scene. Ideal for businesses or personal brands seeking exposure.
- Identity placement - The supporter's name, logo, brand, or actual face is integrated visually into the project on props, signage, background elements, or as a character appearance. A creative way to become part of the story.
- Behind-the-scenes access - Exclusive updates, production diaries, or work-in-progress materials. Builds connection and rewards curiosity.
- Early access - Supporters see the finished content before public release. Creates exclusivity and rewards commitment.
- Digital assets - Wallpapers, concept art, soundtrack files, or scripts. Easy to deliver, adds lasting value.
- Personalized acknowledgments - A personal thank-you video or custom message. Limit quantity due to time required.
How to format pledges
Each pledge should be clearly structured so supporters can quickly understand what they're getting. Use the following format:
- Pledge title - A short, descriptive name that clearly communicates the recognition provided. Examples: "Supporter Credit", "Producer Credit", "Brand Sponsor".
- Pledge amount - A fixed contribution value. Maximum is $1,000. Choose amounts proportional to the value offered.
- Quantity limit (optional) - Restrict how many supporters can select this pledge. Recommended for exclusive benefits like opening credits or personalized content.
- Description - A concise explanation of what the supporter receives and how they are credited. Keep it specific.
- Included benefits (bullet points) - List specific perks such as credits, early access, digital assets, or acknowledgments. Bullet points make benefits easy to scan.
- Visual references (optional) - Reference images or videos from your gallery to show examples of credits or placements.
- Delivery expectations - Clearly state when and how the supporter will receive what's promised. Align with your project timeline.
Project story (required)
The project story is the core narrative and explanation of your project. This section is where you clearly communicate what you are creating, why it matters, and what makes it compelling. A strong project story helps visitors quickly understand the concept, tone, genre, and emotional direction of the work.
Use this space to describe the storyline or central idea, your creative vision, and the intended audience. Explain what experience viewers should expect and what makes your project distinct from similar works. Focus on clarity and substance rather than hype or vague promises.
You should also outline your production approach at a high level. This can include how the project will be made, the format (film, series, episode, short, documentary, etc.), and the general scope of production without going into excessive technical detail.
If relevant, you may reference your background, experience, or credentials that demonstrate your ability to execute the project. This can include past projects, awards, festival selections, professional experience, or skills directly related to the work.
If the project is already in progress, clearly state what has been completed and what remains. Transparency about the current stage of the project helps set accurate expectations and builds trust with supporters.
This section is required and plays a major role in establishing credibility. A clear, honest, and well-structured project story helps supporters assess the seriousness of the project, understand the creator’s intent, and decide whether they want to follow or support the work.
Timeline and milestones (required)
The timeline and milestones section outlines how your project progresses from start to completion. Milestones break the work into clear, structured phases so supporters can understand what will be delivered and when.
Each milestone should include a clear title, an estimated duration in weeks, a brief description of the work to be completed, and its current status. Milestones should focus on concrete outcomes rather than vague progress.
Timelines should be realistic and reflect the actual production process. If work has already started, clearly indicate which milestones are completed or in progress and what remains.
At least one milestone is required.
Gallery (optional)
The gallery allows you to share additional media that supports and enriches your project. This can include character references, location photos, concept art, storyboards, behind-the-scenes material, or other secondary visuals that help bring your project to life.
Gallery content should add context rather than repeat what is already shown in the featured media. Use it to show development work, visual style, scope, or details that help supporters better understand what you are creating.
You may also reference gallery items from your pledge descriptions to clarify where credits, placements, or visual elements will appear. This helps set clear expectations and reduces ambiguity.
This section is optional, but a well-curated gallery can strengthen credibility, improve clarity, and give supporters greater confidence in the project.
Public media channels (optional)
Public media channels allow you to link to external pages where supporters can learn more about you or the project outside of Marmel.AI. These can include social media profiles, a dedicated project website, a creator portfolio, or other public-facing channels.
A project website is strongly recommended, especially for larger or long-term projects. It provides a central place for background information, updates, press materials, and external references.
All linked channels should be live, publicly accessible, and directly relevant to the project or creator. Avoid linking to inactive, unrelated, or personal accounts that do not add meaningful context.
Clear and relevant external links help establish credibility, give supporters additional ways to follow the project, and reinforce trust through transparency and consistency.
Media and coverage (optional)
The media and coverage section allows you to reference external articles, interviews, reviews, or press mentions related to your project or your work as a creator. This can include coverage from online publications, blogs, podcasts, festivals, or industry platforms.
Only include credible and relevant coverage that directly supports your project or demonstrates your experience. Links should lead to live, publicly accessible sources and clearly reference you or the work being discussed.
Media coverage helps supporters validate your credibility, understand how your work has been received, and assess your level of experience and commitment.
This section is optional, but meaningful third-party references can significantly strengthen trust and confidence in your project.
Frequently asked questions (required)
The FAQ section allows you to proactively answer common questions about your project, your background, and how the work will be delivered. A strong FAQ helps clarify details that may not fit naturally into the main project story or timeline.
This section may also be used to expand on what is provided in specific pledges. If a pledge includes complex benefits, recognition, or delivery conditions, the FAQ is a good place to explain those details in more depth. When doing so, clearly reference that additional information is available in the FAQ from the pledge description.
Answers should be clear, concise, and honest. Avoid marketing language and focus on setting accurate expectations, especially around timelines, deliverables, recognition, and communication.
At least one question is required. A well-written FAQ reduces uncertainty, prevents misunderstandings, and increases supporter confidence by making important details easy to find.